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You're probably familiar with Robert Frost's poem The Road Not Taken, which ends with the famous lines:"Two roads diverged in a wood, and I - I took the one less traveled by, And that has made all the difference."But, did you know it's one of America's most misread poems?In the ...
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When you’re feeling good, others around you will too. We often spend too much time trying to make others happy, and we end up draining our own happiness.  That, in the end, doesn’t make anyone really happy at all.Don’t confuse this with selfishness; if you’re reading this post, then you ...
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Sunglasses 101: Grilamid TR® Sunglasses

Many performance sunglasses boast Grilamid TR® frames, which sounds like something from a superhero action movie, but what is Grilamid TR®? Is it as hardcore-awesome as it sounds?  Grilamid TR® is a badass material that is definitely hardcore-awesome, and that’s why it’s used in many milit ...
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Sunglasses 101: ANSI Rated Sunglasses

You've probably seen sunglasses that have an ANSI rating or a sticker that says they're "ANSI compliant," like these Under Armour sunglasses:Under Armour is one of many sunglass manufacturers that make ANSI compliant shades. For people who like to work hard and play hard, an ANSI rating is im ...
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Snowshoeing is an easy way to enjoy all that a backcountry winter wonderland has to offer. It can also be hard on your eyes, as snow reflects high levels of harmful UV rays that can distort your vision and irritate your retinas.  Too much UV exposure may also permanently harm your eyes.Your eyes ar ...
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Born in San Diego in 2002, Hoven Vision lives and breathes West Coast action sports, and they deliver sunglasses that appeal to professionals and amateurs alike. Hoven strives to reach people with a true passion for what they do and how they live.Hoven visionaries know who they are and what they wan ...
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The best Halloween costumes come with sunglasses. Obviously. Here are some Halloween costume ideas  for men and women that feature sweet, sweet shades.Photo: Yahoo! LifestyleDressing up as the first lady is one thing; dressing up as the first lady in sunglasses at night is quite another. Grab a gro ...
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The sun’s harmful rays are way more sneaky than you may think. Able to cut through fog, haze, and clouds, UV rays make overcast days deceiving, and you should always wear sunglasses, even when it’s cloudy.Don't worry, sunglass manufacturers know this, and they make lenses specifically for low-li ...
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Sunglasses 101: Lens Color Guide

Choosing the right lens color can be overwhelming, especially when you’re shopping performance sunglasses. Below is a basic guide to help you understand how different lens colors work in different light conditions.  Darker lens colors like gray, green, and brown work best in medium and bri ...
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Unless it's a blue-sky day, it's easy to forget to wear sunglasses in the winter. That’s a horrible idea. Please swear to never, ever forget your shades in the winter again.  Seriously, swear it.  Your eyes will thank you.::  Even When it's Overcast? Especially when the sky is ov ...
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